Telehandlers stand out among the mobile machines Construction Equipment covers in that they are rented much more than owned (and may be spec'd differently), but there are common threads among rental operation purchasers and contractor buyers that keep manufacturers on their toes. JCB reports that upward of 70 percent of all telehan-dler sales have gone into rental over the past 3 years. That figure includes both independent rental companies and dealer-owned rental fleets. Caterpillar product application specialist Mike Peterson offers similar numbers. "For the North American market in any given year, the industry is approximately 80-90 percent rental and 10-20 percent retail," he says.
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