Butter me up

摘要

Biscuits have long been known as a relatively inexpensive treat that can be relied on to provide moments of indulgent pleasure. However indulgence means something different to consumers across the globe. 'Indulgent experience'- is one of the key trends currently influencing the biscuit market, a trend to which we have been paying particular attention, asking 'what's next in the indulgence stakes?' To this end, Kerry Ingredients & Flavours has conducted research into what makes a biscuit indulgent in the mind of the consumer, and how we can enhance these indulgence levels.