Nestle celebrates a century in Japan

摘要

Nestle Japan is marking 100 years in business, its success driven by its ability to adapt its global brands to meet local consumers' needs. The company is responding to the needs of japan's growing elderly population with innovative products. Recent statistics by the Japanese Health and Welfare Ministry revealed that Japan's population will fall by more than a third by 2060, and about 40% of the population will be over the age of 65. Nestle has widened its appeal to Japanese consumers of all ages by launching unusual KitKat flavours such as black sugar and roasted soy bean flour, wasabi, green tea, cola and lemon soda and European cheese. The company produces speciality and seasonal KitKat bars, which are only available in certain regions of Japan and use flavours specific to the area.