The way companies innovate is changing

摘要

Nicholas donofrio, IBM's executive vice-president of innovation and technology, is too smart to be simply following in the footsteps of other failed IT prognosti-cators such as Thomas Watson and Bill Gates when he says something as apparently dumb as "There's no such thing as the next big thing" (in a widely reported March 15 interview with ZDNet Asia). In some sense he is right. More importantly, CxOs should be paying attention to his real message: The nature of successful innovation — the life-blood of an enduring company — has changed.