The Other Casualty

摘要

I fully understand that these are hard times. I witnessed it firsthand earlier this month at the NRF event in NYC. Exhibits that used to take all day to get through took me just a few hours (and I even went around twice!). CES is another example of low turnout this year. What I am not seeing is the creativity needed to keep all of us in the IT world engaged. Getting travel approval these days is tough, but what I am not seeing are alternative ways in which to bring us together for collaboration and for vendors to show us what they have that's new. Why aren't we using the technology at our disposal to hold events in hard times? Who will be first to bring in vendors and hold a completely online event? Yes, there are online events out there now, but they lack the full event experience that we need in these hard times. We need something that offers virtual exhibits by vendors, online seminars, guest speakers and even salespeople to push their products. When it is all done, it could be available for on-demand showings.