In Search Of Better Search

摘要

The success of google has proven that there is value in the search engine business, but only when it's done right. Competitors have been relegated to back seats, and yet new ones, like Cuil by some ex-Googlers, continue to emerge in a fresh attempt to dethrone the giant. While Google's success is based on the fact that it's probably doing something right with its algorithms and infrastructure, it also has the advantage of familiarity. Google's company name is now a bona fide verb, used with nary a second thought by Web visitors, further adding to that brand recognition.