Business analytics vendor SAS Institute Inc. unveiled a new tool called Social Media Analytics (SMA) at the SAS Global Forum in Seattle in April. The enterprise-level solution gathers both unstructured and structured data to provide businesses with insight, measurement and forecasting in the social media space. Only five per cent of the datarnin the world today is structured data - the other 95 per cent is unstructured, said Jim Davis, senior vice-president and chief marketing officer at SAS.
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机译：商业分析供应商SAS Institute Inc.在4月于西雅图举行的SAS全球论坛上推出了一种名为社交媒体分析（SMA）的新工具。企业级解决方案可收集非结构化和结构化数据，以为企业提供社交媒体空间中的洞察力，度量和预测。 SAS高级副总裁兼首席营销官Jim Davis表示，当今世界上只有5％的数据是结构化数据-其余95％是非结构化数据。
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