RIM brand loyalty under fire

摘要

Given the opportunity, four out of 10 BlackBerry users would leave their current phone contracts and switch to an iPhone, according to a recent survey by Crowd Science Inc.rnThe research firm, which has offices in Mountain View, Calif., and Toronto, asked 1,092 mobile users, including Android, iPhonernand BlackBerry customers, which smart phone they would likely purchase next. The survey included 159 BlackBerry users, with 39 per cent of those respondents saying they would "definitely or probably" switch to iPhone, and 34 saying they would likely switch to an Android-based phone.