Olympic AR

摘要

With the skill of a skater executing a triple Lutz, three companies-Yahoo, Total Immersion, and Helios—created a technically innovative augmented reality (AR) application for fans and athletes at the 2010 Olympics. "We probably developed the project in 30 days," says Greg Davis, North American general manager for Total Immersion. The goal? "We wanted an innovative, fun way to make an audience aware of Yahoo features in a mobile phone," says Barbara O'Connor, vice president of Yahoos global consumer marketing. Helios installed the interactive AR experience outside Yahoo's "Fancouver" venue in downtown Vancouver, British Columbia. Total Immersion created the experience—actually, two experiences—using its D'Fusion software. Botli experiences relied on 46-inch, thin-bezel Samsung monitors installed in "windows" on the outside walls of the Fancouver building. "You can see that they're fabricated, wrapped in vinyl," says Davis. Inside, powering the experiences, are dual-core Pentium-based "black boxes" equipped with AMD ATI 4870 graphics cards.