1963-64 Rambler Ambassador: In an Untenable Position

摘要

In the automobile business, positioning is everything. You can take that to the bank. In American Motors's case, it was painfully clear by 1961 that the company's four-year effort to sell its top-line Ambassador was not going as well as it should have. Introduced in 1958, the pricey midsize car with the full-size interior simply hadn't caught on despite its fancy interior trim, potent V-8 engine, and nine more inches of wheelbase than the more popular Ramblers from which it was derived.