Independent Viewpoints

摘要

Appearances can be deceiving. At least that's what Graham wanted the car shoppers of 1938 to think when they encountered the company's advertising in Life, The New Yorker, The Saturday Evening Post, and other magazines. "Looks like a rich man's luxury" one ad contended, but then countered that by noting the car was "the official U.S. economy champion." Another played on that age-old urge to make the neighbors a tad envious. "They'll think it cost a fortune," the pitch began. Bold headlines like those and large pictures of the unmistakable "sharknose" filled Graham's ad pages.