Filling the Needs Of Today's Consumer

摘要

Before you say, "I don't carry kits," and turn the page, take a look at what some of the kit manufacturers across the creative industry are observing. Kits are a growing segment of the market and fill unique marketing niches. Often kit purchases are an end in themselves, but they offer the potential for additional open stock purchases later. Ann Shade, customer relations manager for Dimensions, points out the versatility of kits: "Some of our kits are designed to give consumers an introduction to a new creative technique, others are for those looking for fresh new designs in a favorite craft category. We hope that by having a good experience creating the project, consumers will buy others in the same collection or look for some of our designs in a different craft."