Bottom Line: Will E-Commerce Hurt Stores ...or Save Them?

摘要

Are you worried e-commerce will destroy your retail store? Think you'll make millions if you start your own site? Now that most of the talked about e-commerce sites are up and running, large and small retailers sense impending doom or plan to cash in on the proverbial goldmine themselves. Before we sell our stores or invest in this brave new cyberworld, maybe it's time to sit down and really consider what kind of experience consumers will have online —today and tomorrow.