The Importance of Show and Tell: Why Store Samples Make Cents and Dollars

摘要

If you answered False to all of the above, you understand that consumers want and need your help. They depend on your creativity and the input of your staff to help them select products, spark their interest, and encourage their craft and needlework activities. The fastest and most direct route from a customer's wishful thinking to her filled cart at the checkout line just might be the store samples you display. If you can show it to them, they will try it. Seeing and touching a rug, pillow, afghan, greeting card or painted box is different than looking at a kit with supplies sealed inside or at a shelf filled with brushes and jars of paint. Samples turn on the light bulb inside the brain and send a message that says "I can do that!"