How does a trend arrive in the paper crafting world, affecting scrapbooking, card making, collage and other facets of the category? How does a retailer learn about the trends that will soon Impact her sales, her customers, her classes and her inventory? Read on to discover why words are so hot, where they came from, what one manufacturer is doing about it and how you can make the most of it! Start with stationery. The craft industry generally picks up colors, themes, motifs and styles from the stationery market about a year after they debut. Industry trend watchers use the New York Stationery Show as a key indicator of upcoming trends. And here's where the word trend began.
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