Adding sales dollars to the register drawer is something to which every retailer large and small can aspire. But there are limits. "I am not a Hallmark," you say to your rep as she shows you yet another line of gifty knick-knacks. True, but opening your mind to gift lines that have appeal as collectibles is an avenue to successfully introducing gifts into your craft core and dollars into your register drawer. And a $15 gift item with a demanding customer base sure is more appealing than that reindeer pencil project fashioned out of 99 cent pompoms. With the crafty Rudolph, you have to work awfully hard to make money. With a name brand ornament line, just having it on display can be enough to generate sales.
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