Whether you hire guest teachers or use in-house staffing to teach, the classes you provide should substantially increase your sales. As a traveling teacher who works closely with store owners, I am often asked "Why are sales so successful during your classes?" My answer begins with passion. I am passionate about the success of small retail stores everywhere, and I know sales are key to survival. I plan ahead, and I keep sales in mind throughout the teaching session. Below is a brief outline of what I find works to foster sales.
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