PACKAGING HIDES PRODUCT IN PLAIN SIGHT

摘要

At first glance, this box of made-m-Portugal Sardinhas de Chocolate (Chocolate Sardines) Sardines from MySugar, Lda could fool anyone. Featuring a cartoonish drawing of a woman carrying a platter of fish on her head-framed in the vibrant red, green and gold-colored outlines borrowed from Portugal s national flag, the eye-catching-box also boasts a deftly-depicted cutout at the top end mimicking a partially-opened can lid to reveal three life-like silvery fish-heads peeking out of the can. With a montage of yellow fish scales filling in the background of the front panel, most people will instinctively assume they are in fact looking at a can of sardines-one of the country's most poplar seafood staples-especially when reinforced with a tactile rough finish of the crinkled surface intended to imitate fish skin and scales. While it's a very witty attempt to project the country's long-enduring passion for seafood in general, and sardines in particular, one has to wonder if it's almost too clever for its own good by unintentionally putting off the more impatient chocolate lovers with all this abundance of fish imagery, along with the longing stare of the make-believe fish-heads' eyeballs. That said, those who get the joke would certainly appreciate the delicious sardine-shaped chocolate treats packed inside the box, along with the design's charming sense of humor.