More bricks for online brand Allbirds

摘要

Online shoe brand Allbirds plans to open twenty stores in 2020, bringing the number of bricks and mortar locations that the brand operates to 35. The brand says that it cannot ignore that most footwear sales take place in retail stores. "The idea of being able to touch, feel and understand the quality of what we're putting into our products is pretty important", says Allbirds co-CEO Tim Brown. The brand uses different materials from its competitors, such as Merino wool, eucalyptus tree fibre and sugar-based outsole materials, and the company believes that staff in the stores will be able to maximize the conversation with the consumer. The new stores will be in Atlanta, Dallas and Denver, joining stores in San Francisco, New York City, Berlin, London, Auckland and three in China.