Aviding the Pitfalls of Emerging Technologies

摘要

Emerging technologies-such as gene therapy, interactivity and elec - tronic commerce, intelligent sensors, digital imaging, micro - machines, or super conductivity-have the potential to remake entire industries and obsolete established strategies. This is exhilarating for the attackers who can write - and exploit - the new rules of competition, especially if they are not encumbered by an existing business.