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Teaching an Old Bag Some New Tricks

机译:教一个旧书包一些新技巧

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Coach, purveyor of once-stodgy purses, is building a hip young customer base with its new designs. Lew Frankfort is the sort of guy who gets emotional about handbags. The 57-year-old chairman and CEO of Coach Inc. points to a straw-and-leather basket in his Manhattan office and insists: "These bags are art!" The baby-blue Hamptons Weekend tote, which also comes in red, white, or black, is such a hit that he wants to make the style a fixture in next year's collection as well. And he's moved by how keenly people want Coach products. One woman he met in Japan, he says, waited more than six hours in line to get into Coach's new flagship store in Tokyo.
机译:曾经是时髦钱包的供应商的Coach正在通过其新设计来打造年轻的年轻客户群。路易斯·福特(Lew Frankfort)是那种对手袋产生情感的家伙。现年57岁的Coach Inc.董事长兼首席执行官指着他在曼哈顿办公室的草皮篮子,并坚称:“这些包包是艺术品!”淡蓝色的汉普顿周末手提袋(也有红色,白色或黑色)非常受欢迎,他希望也将这种样式固定在明年的系列中。人们对Coach产品的热切需求使他感动。他说,他在日本遇到的一位女士排队等候了六个多小时才进入Coach在东京开设的新旗舰店。

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