It was three days before USA Interac-tive's annual report was to go to the printer, and Chairman Barry Diller had a problem: the company's name. "It no longer fits us, what we do," says Diller. "We need a name that tells people who we are." Little wonder: Since 1995, when the onetime Hollywood mogul bought a string of low-powered TV stations, his company has had as many names as strategies―from Silver King to Home Shopping Network to USA Networks as Diller dabbled in networks, cable, and TV production among other areas.
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