The PGA Tour:Sand Trap Ahead

摘要

WTHE PGA Tour negotiated its last TV contract in 2001' Tiger-mania was in full scream,and ratings were soaring.Betting that pro golf was the next mainstream sport,networks and cable channels forked over a total of US850 million.in rights fees between 2003 and 2006-a 50% hike over the preceding four-year deal.