Avon: More Than Cosmetic Changes

摘要

In 2005, avon products inc.'s success story turned ugly. After six straight years of 10%-plus growth and a tripling of earnings under CEO Andrea Jung, the cmpany suddenly began losing sales across the globe. Developing markets such as Central Europe and Russia, the engine of Avon's amazing run, stumbled just as sales in the U.S. and Mexico stalled. The global diversity that had long propped up the company's performance suddenly began to weigh it down.