This column's about Coors and how the brewer has racked up success while its peers have stagnated. So let's talk about beer. Beer is an extremely familiar product. All of the big beer brands-Coors, Budweiser, Miller, etc. -have been around forever. Virtually every sentient American consumer can conjure up a mental image of a Budrnor Miller label faster than, well, a dainty seven-ounce mini-beer disappears after an August afternoon spent mowing the lawn. The big beers themselves-why beat around the bush? -are pretty generic products: brewed by the boatload and difficult to differentiate. (Among the giants, I theoretically prefer Miller Genuine Draft, but I'm not confident I could choose it in a blind taste test.)
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