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Tech Spending: The Great Divide

机译:科技支出:巨大的鸿沟

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There's something puzzling going on in the computer industry. Sales of many products for businesses are plummeting, while other categories are doing quite well. Makers of powerful server computers, for instance, have seen quarterly sales drops of 20% or more. In contrast, Salesforce.com, which sells customer-management software as a service delivered over the Internet, saw revenues grow 34% last quarter, to $290 million.rnThe main reason for the disparity: Salesforce.com typically receives monthly checks from its customers. Companies don't have to rack up capital expenses or borrow money from tightfisted lenders to pay for computers and software. "Traditional hard-rnware and software purchases are made through capital expenditures. That's an incredibly difficult thing to do in the current environment," says Marc Benioff, Salesforce.com's CEO. He says we're moving into "a zero-capex world." Avon Products recently opted to use Salesforce.com's service to track 75,000 salespeople.
机译:在计算机行业中发生了一些令人费解的事情。对于企业而言,许多产品的销售量直线下降,而其他类别的销售情况则相当不错。例如,功能强大的服务器计算机制造商的季度销售额下降了20%或更多。相比之下,销售通过互联网交付的客户管理软件即服务的Salesforce.com,上一季度的收入增长了34%,达到2.9亿美元。 。公司不必花大笔的资本支出或从拳头紧紧的贷方那里借钱来购买计算机和软件。 Salesforce.com首席执行官Marc Benioff说:“传统的硬件和软件购买是通过资本支出进行的。在当前环境下,这是一件非常困难的事情。”他说,我们正在进入“零资本支出的世界”。雅芳产品公司最近选择使用Salesforce.com的服务来跟踪75,000名销售人员。

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    《Business week》 |2009年第4124期|72|共1页
  • 作者

    Steve Hamm;

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