WHY DR PEPPER LOOKS FIZZY

摘要

Dr Pepper Snapple Group (DPS) is the third-largest beverage company worldwide. (Only Coke and Pepsi are bigger.) But it's No. 1 in the $31 billion flavored noncarbonated-drink market and boasts such leading brands as Hawaiian Punch and Mott's, as well as the carbonated Canada Dry, 7Up, and Sunkist. Although the company has only 15% of the $72 billion soft-drink market, it is more undervalued than Coca-Cola or PepsiCo, analysts say.