THE BIEBS

摘要

On June 23, thousands of hyperventilating girls besieged the Manhattan Macy's at Herald Square. They'd come to see Justin Bieber-and buy his new perfume, Someday, which now holds the world record for the most successful celebrity fragrance launch of all time. "I'm old enough to have been around when the Beatles came to Shea Stadium, and the women were screaming and crying," says Robert Hollander, president of Give Back Brands, the nonprofit company that developed Someday.