Come to Linkedln, and stay awhile. That's the pitch behind the career website's April 11 acquisition of Pulse, the three-year-old newsreading app, for $90 million. By incorporating Pulse's stream of content from more than 750 media partners, Linkedln plans to become more than just an occasional visit for job seekers. "The key for Linkedln is to become a day-to-day site," says Blake Harper, an analyst at Wunderlich Securities. "They want to become a publishing platform for professionals."
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