Mad Man

摘要

A 30-second spot for the Super Bowl broadcast sold for more than $4 million. In this economy. In the time capsule that will memorialize our absurdity for future generations, please place that next to Honey Boo Boo and hot-dog-stuffed pizza dough. It's insane, but companies' fortunes rise and fall based on these extravagant spots. In Truth in Advertising (Simon & Schuster, $24.99), the debut novel by John Kenney, our protagonist has been challenged to create one.