Making Lada More Than a Punchline

摘要

The Russian city of Tolyatti is named after an Italian communist, Palmiro Togliatti, but it might as well be called Ladaville. There's the massive Lada car factory, of course, as well as a Lada hotel, a Lada-sponsored handball team, and Lada TV. The local cathedral sports a portrait of Carlos Ghosn-the chief executive officer of Renault, the French automaker that bought a stake in Lada 10 years ago. And half the cars on the streets are Ladas.