High tech bus advertisements get smart

摘要

Geo-targeted advertising, in which brands can tailor their advertisements to the areas along a route, is currently being trialled on London double-deckers. This uses GPS to identify the street the bus is on and whether the advertisements on its side should be refreshed. Google is the first company to take advantage of the technology and advertising for its Pixel 2 phone will direct shoppers to the closest store where the product is on sale.