BLUE IS BACK

摘要

This month The MHD Partnership visits the Midlands to take inspiration from the River Avon in bringing Stratford Blue back to life. And for once, it has kept the company name as it originally appeared. Stratford Blue was owned by Midland Red from 1935, but was allowed to retain its identity and choose its own vehicles, which postwar were Leylands rather than any of its parent's homemade designs. It started out in April 1927 as Stratford-on-Avon Motor Services, which advertised itself as a fleet of Blue Safety Saloon Cars and - faced with intense competition - urged the public to Travel Blue. By 1928 this business was calling itself Stratford-on-Avon Blue Motor Services.