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PUBLICITY MATTERS

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Prompted by last month's look at the advice from the Department for Transport and Transport Focus on how to communicate with customers during the pandemic, Phil Blair of Eastleigh-based Xelabus has provided us with examples of what it has been doing in its patch of south Hampshire around Southampton. Its challenge was partly to reconnect with an increasingly mobile public, as Xelabus had taken the tough decision to suspend all services when the lockdown was declared in March, resuming services on a phased basis between 8 June and 6 July. This all began modestly, with Monday to Saturday operation of route X4 (Eastleigh-Hedge End, six round trips a day), a weekdays free service for Asda in Fareham (four round trips a day) and the free service to Tesco at Winnall from Alresford on Thursdays and Stoke Charity on Fridays (one round trip on each). Monday to Saturday services resumed from 22 June on routes X6/X7 (Eastleigh-Hiltingbury), X9 (Bishop's Waltham-Eastleigh) and X10 (Bishop's Waltham-Southampton).
机译:上个月促使上个月的埃塞尔·西尔巴斯在大流行期间如何与客户沟通,埃斯利·Xelabus的菲尔布莱尔向客户沟通,为我们提供了它在其南汉普郡补丁所做的例子南安普敦周围。它的挑战部分是与越来越多的移动公众重新连接,因为Xelabus在3月份宣布锁定时暂停所有服务,恢复服务于6月8日至7月6日之间逐步恢复服务。这一切都谦虚地开始,周一至周六运行路线X4(Eastleigh-Hedge末尾,六次往返一天),为Farham(每天四轮旅行四轮旅行)和Tesco的免费服务来自Winnall的免费服务星期五的Alresford和斯托克慈善机构(每次往返)。周一至周六服务于6月22日在X6 / X7(Eastleigh-Hiltingbury),X9(Bishop's Waltham-Eastleigh)和X10(Bishop的Waltham-Southampton)恢复。

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    《Buses》 |2020年第786期|62-62|共1页
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