NBBJ's Boehm on the strict rules for practicing in Russia

摘要

Design condos in the United Arab Emirates? Piece of cake. Residential towers in China? Easy. But build condos in Moscow? That's another story, as Friedrich "Friedl" Boehm knows all to well. "The rules in Russia are very difficult for foreign firms—most of which have left—to deal with," says Boehm, CEO of architecture giant NBBJ (#4 among design firms on BD+C's 2006 Giants 300 list). "The magic is to be sympathetic to the culture.