Bravo! NBC has a cable net

摘要

Now that NBC has planted its flag on Bravo, the entertainment outlet it has been hankering for, don't expect a slash-and-burn operation. NBC might be the last broadcaster to scoop up an entertainment-based cable network, but it has learned from watching its rivals falter. Parent General Electric Inc. is plunking down $1.25 billion to buy a network everyone has heard of but not many watch. Artsy Bravo, with a median age in the mid 50s, would seem ripe for an overhaul. However, GE Vice Chairman and NBC Chairman Bob Wright says he's happy keeping Bravo an upscale, high-brow arts-and-entertainment channel. "There's no emergency surgery needed here," he said, adding firmly, "This is not going to be a repurposing network."