The NFL on TV: Changing Formations

摘要

The 2005-06 NFL season is around the corner. So are baseball's playoffs and the World Series. TV spends billions on sports and other programs in large part to deliver hard-to-get male viewers to advertisers. In this special report, B&C looks at the weapons in television's battle for men. The salary cap and free-agency setup in the National Football League has helped create an environment in which it's hard for a team to keep its roster intact for too many consecutive seasons. That now seems to be the case off the field, too. And there are plenty of new looks for the 2005 season, from the broadcast booths to new technologies. Following is a preview of what to watch for when you are, as ABC's Monday Night Football says, ready for some football.