Automated Ad Sales Platforms: Will They Click for Cable?

摘要

Don't look now, but there are some new kids on the cable advertising playground — and they're armed with money, technology and desire. They include some familiar names bred by the dot.com era: Google, which is bringing its successful online advertising-auction approach to local cable television; eBay, which wants to let national advertisers buy cable network time through an Internet-based auction platform; and a well-capitalized Los Angeles startup, Spot Runner, which lets small businesses buy local cable commercial schedules over the Internet.