Tapping Into Women's Market Power

摘要

Last week, Lifetime Networks gathered nearly 200 of its top clients to do something networks rarely do. We spent the entire morning talking not about us, but about our audience. Our forum, "Every Woman Counts: Marketing to Women" was a morning of insights about how to effectively reach an incredibly valuable audience. We assembled experts from the worlds of publishing, TV, politics and digital media who offered new perspectives on how to connect with women in today's changing marketplace.