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Broadcast Execs Can Breathe Again

机译:广播执行人员可以再次呼吸

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Every broadcast network executive had the same nightmare heading into premiere week: The viewers finally aren't coming back. But everyone breathed a collective sigh of relief last week; while the early across-the-board numbers didn't necessarily lead to the popping of champagne corks, neither did they precipitate acute agita.rn"Let's put it this way," says Shari Anne Brill, director of strategic audience analysis at media buying firm Carat, "it was a good week for good shows."rnWhile overanalyzing premiere-week ratings is an annual exercise in folly, a few rookies like Cougar Town and NCIS: Los Angeles came out swinging, while some returning shows like Heroes and CSI took a bit of a beating.rnFox got everyone's hopes up early with a monster return for House. The two-hour premiere posted a big 6.5 rating in the 18-49 demographic for a 14% increase over last year's season opener.rnCBS saw many of its returning shows come back big, especially The Big Bang Theory and NCIS; the latter helped launch NCIS: Los Angeles and The Good Wife on a memorable Tuesday night for CBS brass.
机译:每个广播网络高管在首映礼拜期间都面临着同样的噩梦:观众终于没有回来了。但是每个人上周集体松了一口气。媒体购买策略受众分析总监Shari Anne Brill说:“尽管早期的全面数据并不一定会导致香槟瓶塞的出现,但它们也不会引起剧烈的焦虑。”克拉特公司(Carat)表示,“这是演出的好一周。” rn尽管对首映周的收视率进行过分分析是一项愚蠢的年度演习,但一些新秀如Cougar Town和NCIS:Los Angeles摇摆不定,而一些回归的节目如Heroes和CSI有点难受。rnFox带着巨无霸的豪斯回归众议院,早早让所有人的希望都寄托了出来。长达两个小时的首映式在18-49岁人群中获得了6.5分的高评价,比去年的开场白增加了14%。rnCBS看到许多返回的节目都大放异彩,尤其是《大爆炸》和NCIS。后者在令人难忘的星期二晚上为CBS黄铜乐队发起了NCIS:洛杉矶和好妻子。

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