Hearst-Argyle Wants 'U' to Report

摘要

Hearst-Argyle Television this month is completing the rollout of its user-generated content (UGC) program "u local" at its 25 stations that produce newscasts, and sees plenty of opportunity to drive revenue with it. The u local program invites users to take part in newsgathering by uploading footage to the station site, while also bantering with the community about everything from programs to politics.rnThe program launched out of WMUR Manchester, N.H., in December. Station President/General Manager Jeff Bartlett says it has already emerged as a significantrnpart of the newsgathering process-whether it's video from a 14-alarm fire on-air or, just last week, photos of a wild bear on the WMUR. com home page.