Fox, Madison Ave. Sorting Out Idol Fallout

摘要

Fox's m1dseason bombshell shifting American Idol to Wednesday and Thursday sent rival scheduling executives scrambling. But now with the dust settled, there is work to be done on another front as about 1,600 commercials worth nearly $1 billion also have to be moved. For advertisers and media buyers, that means reviewing media plans and rearranging schedules set in the up-front that determined where about 80% of the $400,000 spots would air.