The past two winners of the NCAA men's college basketball championship have come out of the Triad region of North Carolina, and station managers in Greensboro-High Point-Winston-Salem fully expect national powerhouses Duke and the University of North Carolina to bring it again in 2011. CBS covers the games with cable partner Turner, meaning a viewer windfall for Gannett CBS affiliate WFMY. "Basketball is huge here," says Bill Lancaster, WFMY general sales manager. "March Madness is always a strong performer."
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