CBS wilt soon announce the rollout of its first digital subchannels, which are slated to launch in New York and Los Angeles in the third quarter. Content will be comprised of local news from the various TV and sports/ news radio stations in a given market, likely supplemented by CBS' deep vault of programming from company properties including CNET. while stations' ventures onto the digital tier have been lightly watched, and sparsely sponsored, CBS Corp. President/CEO Leslie Moonves suggests the company's programming assets and unique approach will make much more of an impact than the typical news and weather filler found on a station's .2.
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机译:哥伦比亚广播公司将很快宣布其首个数字子频道的推出,该频道将于第三季度在纽约和洛杉矶开播。内容将包括来自给定市场中各个电视台和体育/新闻广播台的本地新闻,并可能由CBS通过包括CNET在内的公司资产进行的深度编程来补充。 CBS Corp.总裁/首席执行官莱斯利·穆恩维斯(Leslie Moonves)表示,尽管电视台在数字层的冒险活动很少受到关注并得到了稀疏的赞助,但该公司的节目制作资产和独特的方法将比在电视上发现的典型新闻和天气报道产生更大的影响。站的.2。
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