On Dec. 17, The CW will bid a final "XOXO" to Gossip Girl, as the drama about "the scandalous lives of Manhattan's elite" airs its series finale. The brand-defining series led to other hits such as The Vampire Diaries and this seasons Arrow, but the network now must position its drama brand for a broader section of its core adults 18-34 demo; it hopes to do that with midseason's The Carrie Diaries and Cult. Thorn Sherman, executive VP of development at The CW, spoke with B&C programming editor Andrea Morabito about Gossip Girls legacy, the network's evolving drama brand and his priorities for next season. An edited transcript follows.
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