Canoe Ventures Quietly Reboots

摘要

Since Canoe Ventures significantly downsized its operations this year, the organization-backed by Comcast, Time Warner Cable, Cox Communications and Bright House Networks-has been playing a quiet but major role in the deployment of dynamic ad insertion technologies. "We have a singular focus on VOD dynamic ad insertion," says Joel Hassell, CEO of Canoe, which went live with its VOD dynamic insertion platform in June. While the group has announced only one network partner, FearNet, much progress has been made.