On-Demand Ads Finally Ready for Their Close-Up

摘要

We've heard nearly a decade of talk about the promise of dynamic ad insertion (DAI) in video-on-demand content. And those efforts, it seems, are finally making notable progress. "Nearly 30 million U.S. homes are now enabled for dynamic advertising" in Comcast and Time Warner Cable systems, says Nick Troia-no, president of BlackArrow, which supplies dynamic VOD insertion technologies to Comcast, TWC and others. Troiano expects the total to hit 35 million to 40 million in 2013. The developments are important because viewers are increasingly migrating to on-demand viewing.