Jim Lanzone: Keeping the Eye Focused on the Web

摘要

A very telling illustration of how traditional media companies can successfully play in the new media landscape can be found at CBS Interactive. CBSi runs branded sites such as CBS.com, CBSSports.com and CBSNews.com, as well as popular digital properties including CNET, GameSpot and TVcom, that now attract more than 400 million users around the world each month. CBSi's size as a prof-itable top-10 Internet property, and its global reach (which includes the No. 1 tech, fashion and auto sites in China), would easily elevate the divisions president, Jim Lanzone, to a top spot on any roster of global digital prominence.