Cameron Clayton: A Consummate Digital Storyteller

摘要

The Weather is hardly just a good subject to make small talk about anymore-and with all of the apps, websites and social media integrations now available, the Weather Channel's Cameron Clayton is making meteorology anything but mundane. "When neonle ask me what I do. I tell them I'm a digital storyteller," Clayton says. "Stories resonate with people." Since his promotion to executive VP of digital product for the Weather Channel in 2011, Clayton has overseen a continuous rollout of new and relaunched digital properties, including a major overhaul of the company's website in May.