Walker Jacobs: Turner's Digital 'Mad Man'

摘要

As the head of one of the fastest-growing areas of Turner Broadcasting System's business, Walker Jacobs, executive VP, Turner/SI digital ad sales, is always looking for ways to better service advertisers. Jacobs leads all sales efforts across Turner's portfolio of sports and entertainment digital properties, including NBA.com, NCAA.com (with March Madness on Demand and CBSSports.com part of that workload), SI.com, teamcoco.com and more. With football season right around the corner, Jacobs thinks the recent acquisition of the digital sports property Bleacher Report will finally make Turner a big pigskin player this fall.